EXPLORE BY TYPE

THE BEST VALUE GEAR, BATTLE TESTED FOR SALTWATER RELIABILITY

REELS

Spinning, overhead & electric

RODS

Spinning, overhead & surf

COMBOS

Spinning & overhead

LINE

Braid, monofilament & leader

ACCESSORIES

Rod & reel care

TOOLS

Pliers, knives, gaffs & gloves

LUGGAGE

Tackle bags & wraps

REELS

Spinning, overhead & electric

RODS

Spinning, overhead & surf

COMBOS

Spinning & overhead

LINE

Braid, monofilament & leader

ACCESSORIES

Rod & reel care

TOOLS

Pliers, knives, gaffs & gloves

LUGGAGE

Tackle bags & wraps

THE PENN REELS PEACE OF MIND

With the lasting protection we doubt you’ll ever need

When it comes to manufacturing reels, PENN has developed a renowned reputation for durability and long-lasting performance in the harshest of saltwater environments. As a testament to this reliability, all PENN reels purchased in the Australian market are backed by a warranty period of 10 years.

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FILMS

Sit back, relax, and immerse in the stories of Australia and New Zealand’s most captivating saltwater fisheries.

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FEATURED RELEASES

NEVER BE LIMITED BY YOUR EQUIPMENT

MERCENARY

Our lightest rods yet

PENN x MALOSI

The endless pursuit

AFTA 2025 RELEASE

Tackle show product reveal

SPINFISHER VII

60 years of saltwater domination

PREVAIL APEX

Premium surf rods

RECON

Our best value graphite

SQUALL II LEVER DRAG

Lightweight graphite body

FIERCE IV

Value reels and combos

HOOKER ELECTRIC

Iconic PENN International, now in electric

PENN x MALOSI

The endless pursuit

MERCENARY

Our lightest rods yet

AFTA 2025 RELEASE

Tackle show product reveal

SPINFISHER VII

60 years of saltwater domination

PREVAIL APEX

Premium surf rods

SQUALL II LEVER DRAG

Lightweight graphite body

FIERCE IV

Value reels and combos

HOOKER ELECTRIC

Iconic PENN International, now in electric

SLAMMER FAMILY

TRIPLE HEAVY HITTERS, DESIGNED TO PUSH THE LIMITS

SLAMMER REELS

Built to conquer

SLAMMER RODS

Powerful, lightweight, durable

SLAMMER BRAID

Premium quality, made in Japan

SLAMMER REELS

Built to conquer

SLAMMER RODS

Powerful, lightweight, durable

SLAMMER BRAID

Premium quality, made in Japan

VIDEOS, ARTICLES & ADVICE

STORIES FROM THE SALT

Spending more time on the water than most, PENN’s charter operators and avid anglers are at the top of their game. Anchor up and learn some valuable insights in films, how-to videos, reviews, articles, product videos and in-depth detail on new product releases.

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VIDEOS, ARTICLES & ADVICE

CAST YOUR LINE INTO OUR FEATURED STORIES

HOW-TO-SERIES

EASY REEL MAINTENANCE

You’ve just returned from a day’s fishing, what should you do with your rod and reel to keep them in tip top shape and ready for next time?

LEARN MORE

HOW-TO-SERIES

START YOUR OWN BATTLE

Learn from Guesty on how to connect with Aussie favourite species such as mulloway, bream, snapper and kingfish from accessible locations around the country.

LEARN MORE

REVIEW

AUSTRALIA vs NEW ZEALND FISHING COMP

Having spent a fair bit of time across the ditch lately, The Captain had learned a few tricks from our Kiwi mates. So, they thought it was time to stage an Australia vs NZ fishing competition against local gun, Sam Connolly.

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ARTICLE

OFF GRID DEPENDABILITY

When venturing on foot over extended period of time, learn how to hone down to the essentials without compromising on performance.

FILM

MOTIVATION. A FATHER & SON STORY

A father and son duo with a burning passion for saltwater fishing, Vic & Zane spend their lives on the water for both work and leisure.

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HOW-TO VIDEO

STICKBAITING TECHNIQUES

Experienced angler Josh Bryunzeel, shares his invaluable knowledge to help you improve your stickbaiting technique & set more hooks next time you’re out on the water.

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FILM

SEND IT WIDE

If you’re a saltwater warrior like the Smith Brothers who fish to provide, come on this adventure as we head off the Central Queensland coast in search of big red reef fish with the Spinfisher VII.

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FEATURES EXPLAINED

AUTHORITY TECH

Sam from PENN Fishing runs you through the full list of features that make PENN Authority the number one choice for saltwater anglers.

WATCH

HOW-TO-SERIES

EASY REEL MAINTENANCE

You’ve just returned from a day’s fishing, what should you do with your rod and reel to keep them in tip top shape and ready for next time?

LEARN MORE

HOW-TO-SERIES

START YOUR OWN BATTLE

Learn from Guesty on how to connect with Aussie favourite species such as mulloway, bream, snapper and kingfish from accessible locations around the country.

LEARN MORE

ARTICLE

OFF GRID DEPENDABILITY

When venturing on foot over extended period of time, learn how to hone down to the essentials without compromising on performance.

FILM

MOTIVATION. A FATHER & SON STORY

A father and son duo with a burning passion for saltwater fishing, Vic & Zane spend their lives on the water for both work and leisure.

WATCH

REVIEW

AUSTRALIA vs NEW ZEALND FISHING COMP

WATCH

HOW-TO VIDEO

STICKBAITING TECHNIQUES

Experienced angler Josh Bryunzeel, shares his invaluable knowledge to help you improve your stickbaiting technique & set more hooks next time you’re out on the water.

WATCH

FILM

SEND IT WIDE

If you’re a saltwater warrior like the Smith Brothers who fish to provide, come on this adventure as we head off the Central Queensland coast in search of big red reef fish with the Spinfisher VII.

WATCH

FEATURES EXPLAINED

AUTHORITY TECH

Sam from PENN Fishing runs you through the full list of features that make PENN Authority the number one choice for saltwater anglers.

WATCH

JOIN THE BATTLE @PENNFISHING_ANZ

COMMUNITY

Connect, Follow, Share & Learn.

#LetTheBattleBegin

Open post by pennfishing_anz with ID 18112997195468553

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Tackling the wild 🫈 It's all we know 🎣It's what we are built for 💪Est. 1932#PENNFishing #LetTheBattleBegin

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Sundays are for...Hope it was as special as this gem from Ben 😎This Cattle Dog Cod proving no match for the Fathom II & Regiment Black Ops III 🔥

Open post by pennfishing_anz with ID 18143489950551047

⚡️ Power to fight⚡️Variable speed control, large LED display, auto-stop feature, programmable line counter & IPX6 sealed motor & battery compartments to ensure you're protected out on the frontline, our Fathom Electric reels have been designed with the same PENN durability we built our reputation on 💪 🎣Fathom Electric. Take the sweat out of the game 👊Available in the Fathom Electric 30, 50 & 80 models.In stores now!

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Start stretching, folks 🙆🏽‍♂️You know what time it is 🎯 💥 🎣PENN x Malosi 🤙Authority x Ocean Assassin II 🤘You x The Weekend 💪#LetTheBattleBegin

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Got Game?Cute… 😏2026 PENN International rods. In all good retailers.NOW! Link in bio🔗#PENNFishingANZ #PENNInternatuonal#LetTheBattleBegin

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Game unlocked 🤘PENN International rods.Same game. Your rules. Hit the link in bio 🔗#PENNFishingANZ #PENNInternational #LetTheBattleBegin

Open post by pennfishing_anz with ID 18115607827751732

Change the game!Introducing the next generation of game fishing rods, AFTA 2026's Game Rod of The Year, the PENN International.With each rod tailored to tackle the toughest bluewater species on the planet, with PENN International rods you step into whole new realm of control.Available in our Dredge & conventional Runner & Roller, Bent-Butt or Stand-Up models. In stores now!Let the hunt begin 😎Learn more. Hit the link in our bio 🔗#PENNInternational#LetTheBattleBegin

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Best In Show! Welcome AFTA 2026 BEST Game Fishing Rod winner, our PENN International series 💪Designed & built for bluewater & big game, renowned for their durability & holder of multiple IGFA records, PENN International is no stranger to accolades & tackling the toughest the ocean can throw at it 🌊 🎣In store NOW 😎Let The Battle Begin!Hit the link in our bio to learn more 🔗

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Game ON 👊The name synonymous with big game & a legacy that has shaped fishing, PENN introduces the all-new International rod range 🌊 🎣AFTA 2026 Game Fishing Rod of The Year.In stores NOW!PENN International 😎Let The Battle BeginHit the link in our bio to learn more 🔗#PENNInternational#LetTheBattleBegin

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Promotion	Win $100k In Prizes With PENN
Terms and Conditions	These Particulars, the General Terms and Conditions and Schedules set out the terms of this Promotion (Terms and Conditions). If there is any inconsistency between these Particulars and the General Terms and Conditions, the Particulars shall prevail. By participating in this Promotion, entrants agree to be bound by these Terms and Conditions. Entries must comply with these Terms and Conditions to be valid and for eligibility to win the Prize.
Promotion Website	https://pennfishing.com.au/hook-the-dream-of-exmouth/ (Australia & New Zealand)
Promoter	Abu Garcia Pty Ltd T/A Pure Fishing Australia (ABN 14002872013), 16 Pioneer Avenue, Tuggerah, NSW, 2259 and Pure Fishing (NZ) Limited (company number 843079).
Promotion Type	Game of chance
Permit Number	The Promotion is authorized under NSW Authority No. TP/04885; ACT Permit No. ACT TP26/00279; SA Permit No. T26/89
Promotional Period	The Promotion commences at 12.01am (AEDT) on 16th February 2026 and closes at 11.59pm (AEST) on 7th April 2026. The Promotional Period is subject to change at the Promoter’s discretion and all changes will be notified on the Promoter’s website: https://pennfishing.com.au/hook-the-dream-of-exmouth/ (Australia & New Zealand)
Participating Stores	All Australian and New Zealand authorized retail stockists of PENN products.
Participating Products	All PENN products.
Eligible Entrants	Entry to the Draw is open to all Australian and New Zealand residents. Employees of the Promoter, its related entities and any agencies associated with this Promotion (and any immediate family members of such persons) are ineligible to enter. “Employees” means any directors, management, employees, concessionaires, consultants, officers and contractors or other such people who perform work under the control of another in exchange for payment. “Immediate family member” means spouse, ex-spouse, child or step-child (whether natural or by adoption), parent, step-parent, brother or sister. Minors: Entrants under 18 years of age must have the permission of their parent or legal guardian to enter the Promotion. By entering, a parent or legal guardian of an entrant under 18 years of age consents to the entrant’s participation and agrees to these Terms and Conditions on the entrant’s behalf. The Promoter is responsible for determining whether a person is eligible to enter and win the Prize in its absolute discretion.
How To Participate	To enter and be eligible to win the Prize as part of the Draw, each Eligible Entrant must, during the Promotional Period: (a) purchase Participating Products above AUD $100 RRP (for purchases in Australia) or above NZD $100 RRP (for purchases in New Zealand), in one transaction from Participating Stores and not return or cancel such transaction (Qualifying Transaction); and (b) visit https://pennfishing.com.au/hook-the-dream-of-exmouth/ (for Australian & New Zealand purchases), and follow the instructions to upload the Qualifying Transaction. Upon submitting an entry, the entrant will see a confirmation message on screen, confirming their entry has been successful and will be included in the Draw for the Prize. It is the responsibility of the entrant to provide the required information. Entries must include all requested contact details, including a valid email address, to be eligible to win. Entrants may only enter in their own name. Incomprehensible, illegible, and incomplete entries may be deemed invalid. Eligible Entrants must retain the original receipt for their Qualifying Transaction as proof of purchase and produce this within 7 days of a request by the Promoter. Failure to do so may, in the sole discretion of the Promoter, result in invalidation of the entrant’s entry and forfeiture of any right to a Prize. This Promotion is a game of chance. Skill plays no role in determining the winners. Secondary Prize Draws (Weekly) Throughout the Promotional Period, secondary prize winners will be drawn weekly using an electronic prize draw system. Draws will take place at the Promoter's head office (16 Pioneer Avenue, Tuggerah, NSW, 2259) at 10:00 AM (AEST) each Wednesday on the following dates with exception to the last draw to be on a Thursday: - Week 1: First Ten (10) valid Eligible Entrants randomly drawn – 25th February 2026 - Week 2: Eleventh to twentieth valid Eligible Entrants randomly drawn – 4th March 2026 - Week 3: Twenty-first to thirtieth valid Eligible Entrants randomly drawn – 11th March 2026 - Week 4: Thirty-first to fortieth valid Eligible Entrants randomly drawn – 18th March 2026 - Week 5: Forty-first to fiftieth valid Eligible Entrants randomly drawn – 25th March 2026 - Week 6: Fifty-first to sixtieth valid Eligible Entrants randomly drawn – 1st April 2026 - Week 7: Sixty-first to seventieth valid Eligible Entrants randomly drawn – 8th April 2026 If an entrant has already won a secondary prize in a previous week, they will not be eligible to win another unless they have made an additional eligible purchase in a subsequent week of the Promotional Period. Winners will be notified in writing by email and may also be contacted by phone within one (1) business day of the draw. Their names will also be published on the Promoter's website and social media channels each Thursday of the same week. Major Prize Draw (End of Promotion) The Major Prize draw will take place at 10:00 AM (AEST) on 15th April 2026 at the Promoter’s head office. All valid Eligible Entrants, including previous secondary prize winners, will be included in the draw. The first valid Eligible Entrant randomly drawn and who confirms acceptance in accordance with these Terms and Conditions will be awarded the Major Prize ("Winner"). An independent scrutineer will oversee all draws and the announcement of winners.
Prize	There are 71 prizes to be won: Major prize; win a 5-day trip for you and a mate with Rod Pacitti (Rokkit Kit) to Exmouth; Round-trip (economy) flights departing Sydney or Brisbane to Exmouth; additional flights from any capital city in Australia, valued from $1,450 to $1,650 AUD, or New Zealand (Auckland, Wellington or Christchurch) to Sydney or Brisbane, valued from $1,580 to $1,616 NZD; Airport transfers from Exmouth Airport to Exmouth Escape Resort, valued at $300; Five nights staying in Vanuatu at Trees and Fishes Private Retreat Six nights staying in Exmouth Escape Resort (4.5-star hotel), valued at $2,700; Five-day charter boat trip with On Strike Charters on Fury, a 282 Centre Console 30ft boat (including guide, all fishing gear, lunches and non-alcoholic drinks), valued at $20,560; One $10,000 RRP AUD/NZD PENN saltwater tackle pack of PENN products (excluding certain products as determined by the Promoter)^1. Total prize value: up to $35,210 AUD or $35,176 NZD Secondary prizes: Win 1 of 70 PENN saltwater tackle packs, including $1,000 RRP AUD/NZD of PENN products (excluding certain products as determined by the Promoter)^2. Total prize value: up to $70,000 RRP AUD/NZD. Total value of the Prize is up to $105,210 AUD / $105,176 NZD. (All dollar values above are in local currency.) (If the Winner is below 18 years of age at the time of travel, his/her nominated ‘mate’ must include at least one responsible adult/guardian for such minor. If one of the ‘nominated’ mates is below 18 years of age at the time of travel, the Winner or the other nominated ‘mate’ must be a responsible adult/guardian for such minor.)
Multiple Entries	An Eligible Entrant can enter the draw to win the Prize for each Qualifying Transaction, without limit on the number of Qualifying Transactions per Eligible Entrant. For the avoidance of doubt, there will only be one Winner.
Additional Costs and Requirements	Additional spending money, additional meals, taxes, insurance, passports, visas, vaccinations, items of personal nature, in-room charges, and all other ancillary costs are not included as part of the Prize and are the Winner’s responsibility unless otherwise stated. It is the Winner’s responsibility to arrange transport to and from the departure airport of their choosing.
Travel Terms	The Winner must use the Prize within 12 months of notification of the Prize by the Promoter and its use will be subject to the discretion of Promoter and availability of its suppliers in terms of flights, accommodation and place on the charter boat. Travel is subject to blackout periods, including but not limited to school holidays, public holidays, peak travel periods and supplier availability. The Promoter and Prize suppliers reserve the right to cancel, shorten or modify the charter itinerary due to weather conditions, safety concerns, mechanical issues or marine authority restrictions, with no obligation to provide compensation beyond what is reasonably practicable. The Winner and his/her mate must travel on the same itinerary and must sign and accept all conditions of the Prize, including any indemnity and release form that may be required to be signed by the Promoter or its suppliers upon acceptance of the Prize. Promoter reserves the right to postponement or Prize substitution due to unforeseen travel restrictions or other circumstances beyond its reasonable control.
Publications	The winner of the Draw will be notified in writing by email and may also be contacted by telephone within two (2) days of the Draw. Their details, including first initial, last name, and postcode, will be published on https://pennfishing.com.au/hook-the-dream-of-exmouth/ (Australia & New Zealand) on 16th April 2026, within 30 days of the Draw. For Secondary Prize Draws, winners will be notified in writing by email within one (1) business day of each weekly draw. Their details (first initial, last name, and state) will also be published on the above websites each Thursday following the draw. In the event the winner of the Draw cannot be contacted, the Promoter will retain the Prize for two (2) weeks from the date of the Draw. If the Prize is not claimed within this time, or the winner refuses to comply with any of the Promoter’s conditions on the award of the Prize (including signing all required indemnities and releases for the Promoter or its suppliers), all rights to the Prize are forfeited. A re-draw for the unclaimed Prize will take place at 16 Pioneer Avenue, Tuggerah, NSW, 2259 at 10:00 AM (AEST) on 29th April 2026 by way of a random draw (Re-draw). An independent scrutineer will observe the Re-draw process and announcement of the winner. The winner of the Re-draw will be contacted by email and telephone within two (2) days of the Re-draw. Their details (first initial, last name, and postcode) will be published on https://pennfishing.com.au/hook-the-dream-of-exmouth/ (Australia & New Zealand) on 30th April 2026, within 30 days of the Re-draw.
Cancellation Clause	If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a prize, subject to State or Territory regulation.
¹Major Prize Product Exclusions:	The $10,000 RRP PENN saltwater tackle packs exclude the following products: PENN International Reels PENN Hooker Electric Reels PENN Torque Reels Any other items as determined by the Promoter at its sole discretion.
²Secondary Prize Product Exclusions:	The $1,000 RRP PENN saltwater tackle packs exclude the following products: PENN International Reels PENN Hooker Electric Reels PENN Torque Reels PENN Fathom Electric Reels Any other items as determined by the Promoter at its sole discretion.

NEW FIERCE V

MORE POWER. MORE CONFIDENCE.

NEW INTERNATIONAL RODS

GAME ON

AFTA 2026

NEW PRODUCT REVEAL

NEW REGIMENT BLACK OPS III

READY FOR DUTY

NEW SLAMMER II RODS

POWER TO SLAM GIANTS

MEET THE PURSUIT V

BOLD. BRAVE. BATTLE READY.

OUR VALUE PROMISE

MORE BANG FOR YOUR BUCK

MEET THE FATHOM ELECTRIC

FIRST OF ITS KIND CORDLESS ELECTRIC REEL

EXPLORE BY TYPE

THE BEST VALUE GEAR, BATTLE TESTED FOR SALTWATER RELIABILITY

REELS

RODS

COMBOS

LINE

ACCESSORIES

TOOLS

LUGGAGE

REELS

RODS

COMBOS

LINE

ACCESSORIES

TOOLS

LUGGAGE

THE PENN REELS PEACE OF MIND

With the lasting protection we doubt you’ll ever need

THE PENN REELS PEACE OF MIND

With the lasting protection we doubt you’ll ever need

FILMS

INTRODUCING A HIGHER AUTHORITY

OUR MOST ADVANCED REEL YET

MEET FATHOM II

POWER AND SPEED IN A LIGHTWEIGHT PACKAGE

FEATURED RELEASES

NEVER BE LIMITED BY YOUR EQUIPMENT

MERCENARY

PENN x MALOSI

AFTA 2025 RELEASE

SPINFISHER VII

PREVAIL APEX

RECON

SQUALL II LEVER DRAG

FIERCE IV

HOOKER ELECTRIC

PENN x MALOSI

MERCENARY

AFTA 2025 RELEASE

SPINFISHER VII

PREVAIL APEX

SQUALL II LEVER DRAG

FIERCE IV

HOOKER ELECTRIC

INTRODUCING

SLAMMER, THE REVERED NAME IN SALTWATER CIRCLES

SLAMMER FAMILY

TRIPLE HEAVY HITTERS, DESIGNED TO PUSH THE LIMITS

SLAMMER REELS

SLAMMER RODS

SLAMMER BRAID

SLAMMER REELS

SLAMMER RODS

SLAMMER BRAID

VIDEOS, ARTICLES & ADVICE

STORIES FROM THE SALT

VIDEOS, ARTICLES & ADVICE

CAST YOUR LINE INTO OUR FEATURED STORIES

HOW-TO-SERIES

EASY REEL MAINTENANCE

HOW-TO-SERIES

START YOUR OWN BATTLE

REVIEW

AUSTRALIA vs NEW ZEALND FISHING COMP

MORE POWER.
MORE CONFIDENCE.

GAME
ON

NEW
PRODUCT
REVEAL

READY
FOR
DUTY

MORE BANG
FOR YOUR BUCK