UNBEATABLE VALUE

UNDENIABLE RELIABILITY

WHY CHOOSE PENN? EXPLORE PENN REELS EXPLORE PENN RODS REGISTER FOR WARRANTY FIND A RETAILER

One of the most untold truths about PENN reels is the incredible value they offer all anglers.

Only those who own one or more, like Rod, also known as RoKKiT KiT, truly appreciate the experience of owning a reel that endures even in the toughest conditions, whether for work or leisure.

As anglers, we work hard for our cash, so it’s only natural to look for value in our purchases that ultimately enhance our overall experience. Hear from Rod, a long time PENN user who relies on his PENN reels day in, day out.

RoKKiT KiT – Fishing Fanatic & YouTuber

“Some of my mates are using much higher end reels, but I can get two or three PENN reels for the price of their one & I’ve got every faith they’ll do the same job, no fuss at all.”

“AFTER YEARS OF PUNISHMENT, I KNOW MY PENN’S WILL JUST KEEP GOING.”

RoKKiT Kit YouTube

BANG FOR YOUR BUCK

Why spend your hard-earned cash on a PENN reel?

Value for money

RELIABLE

AFFORDABLE

LONG-LASTING

EASY DIY MAINTENANCE

SALTWATER READY

RECOMMENDED BY CHARTER OPERATORS AROUND THE WORLD

There’s no better test against durability than putting your reels in the hands of those who fish for a living

and when those reels are going to be use by anglers of all skill levels, it’s important to choose a reel that fits the bill. For Vic & Zane from OceanHunter Sportfishing, moving to PENN reels was a pivotal moment in their operation and allowed them to spend more time fishing and less time maintaining.

Vic & ZANE Levett – Ocean Hunter Sportfishing

“After years, we’ve still got the original reels from when we started with PENN, and they’re still going hard on the charter boats today”

Running a remote charter operation in Western Australia

Josh from OnStrike has tried and tested all makes of reels before settling with PENN. Why? because they don’t break the bank, they’re reliable & they’re ready to go right out of the box.

Capt Josh Bruznzeel – On Strike Fishing Charters

“We made the move to PENN about three years ago now and I wish we did it ten years ago.”

“What I need when running a remote business is reliability and durability. I need a reel that I can rely on, and a reel I don’t need to service every three months. I need a reel with excellent waterproofing. I need a reel that I don’t need to upgrade drags before using them.”

EXPLORE BY TYPE

INCREDIBLE VALUE, BATTLE TESTED REELS FOR ANY SALTWATER APPLICATION

SPINNING

Most versatile reel type with simple line management and maximum casting distance.

OVERHEAD

Offering more cranking power, retrieve speed and drag adjustment mechanisms.

LOW PROFILE

Compact in the hand for inshore jigging or casting large lures with accuracy.

ELECTRIC

Automated line retrieve for deep water applications or game fishing teasers.

SPINNING

Most versatile reel type with simple line management and maximum casting distance.

OVERHEAD

Offering more cranking power, retrieve speed and drag adjustment mechanisms.

LOW PROFILE

Compact in the hand for inshore jigging or casting large lures with accuracy.

ELECTRIC

Automated line retrieve for deep water applications or game fishing teasers.

EXPLORE BY TYPE

PROVEN RODS FOR YOUR NEXT SALTWATER ADVENTURE

SPINNING

Offering our widest range of models to suit lure casting, jigging or bait fishing from boat or land.

Pair with spinning reels

OVERHEAD

Designed to handle the grunt of your overhead reel, our overhead rod ranges suit jigging, trolling and bait fishing.

Pair with overhead, low profile and electric reels

SPINNING

Offering our widest range of models to suit lure casting, jigging or bait fishing from boat or land.

OVERHEAD

Designed to handle the grunt of your overhead reel, our overhead rod ranges suit jigging, trolling and bait fishing.

VALUE ISN’T MEASURED AFTER A SINGLE TIME USE

Value is earned after years of flawless performance. While we’re confident you’ll never need it, enjoy PENN’s 10-year warranty on all new reels purchased in Australia & New Zealand.

FIND A PENN RETAILER

AND GET EQUIPPED WITH OUR VALUE PACKED PRODUCTS

STORES NEAR ME

Promotion	Hooked On Vanuatu
Terms and Conditions	These Particulars, the General Terms and Conditions and Schedules set out the terms of this Promotion (Terms and Conditions). If there is any inconsistency between these Particulars and the General Terms and Conditions, the Particulars shall prevail. By participating in this Promotion, entrants agree to be bound by these Terms and Conditions. Entries must comply with these Terms and Conditions to be valid and for eligibility to win the Prize.
Promotion Website	https://pennfishing.com.au/hooked-on-vanuatu/ (for Australia) https://pennfishing.com.nz/hooked-on-vanuatu/ (for New Zealand)
Promoter	Abu Garcia Pty Ltd T/A Pure Fishing Australia (ABN 14002872013), 16 Pioneer Avenue, Tuggerah, NSW, 2259 and Pure Fishing (NZ) Limited (company number 843079).
Promotion Type	Game of chance
Permit Number	The Promotion is authorized under NSW Authority No. TP/03853; ACT Permit No. ACT TP 25/00516; SA Permit No. T25/348.
Promotional Period	The Promotion commences at 12.01am (AEDT) on 12th March 2025 and closes at 11.59pm (AEST) on 30 April 2025. The Promotional Period is subject to change at the Promoter’s discretion and all changes will be notified on the Promoter’s website: https://pennfishing.com.au/hooked-on-vanuatu/ (for Australia) https://pennfishing.com.nz/hooked-on-vanuatu/ (for New Zealand)
Participating Stores	All Australian and New Zealand authorized retail stockists of PENN products.
Participating Products	All PENN products.
Eligible Entrants	Entry to the Draw is open to all Australian and New Zealand residents. Employees of the Promoter, its related entities and any agencies associated with this Promotion (and any immediate family members of such persons) are ineligible to enter. “Employees” means any directors, management, employees, concessionaires, consultants, officers and contractors or other such people who perform work under the control of another in exchange for payment. “Immediate family member” means spouse, ex-spouse, child or step-child (whether natural or by adoption), parent, step-parent, brother or sister. The Promoter is responsible for determining whether a person is eligible to enter and win the Prize in its absolute discretion.
How To Participate	To enter and be eligible to win the Prize as part of the Draw, each Eligible Entrant must, during the Promotional Period: (a) purchase Participating Products above AUD $100 RRP (for purchases in Australia) or above NZD $100 RRP (for purchases in New Zealand), in one transaction from Participating Stores and not return or cancel such transaction (Qualifying Transaction); and (b) visit https://pennfishing.com.au/hooked-on-vanuatu/ (for Australia) https://pennfishing.com.nz/hooked-on-vanuatu/ (for New Zealand), and follow the instructions to upload the Qualifying Transaction. Upon submitting an entry, the entrant will see a confirmation message on screen, confirming their entry has been successful and will be included in the Draw for the Prize. It is the responsibility of the entrant to provide the required information. Entries must include all requested contact details, including a valid email address, to be eligible to win. Entrants may only enter in their own name. Incomprehensible, illegible, and incomplete entries may be deemed invalid. Eligible Entrants must retain the original receipt for their Qualifying Transaction as proof of purchase and produce this within 7 days of a request by the Promoter. Failure to do so may, in the sole discretion of the Promoter, result in invalidation of the entrant’s entry and forfeiture of any right to a Prize. This Promotion is a game of chance. Skill plays no role in determining the winners. Secondary Prize Draws (Weekly) Throughout the Promotional Period, secondary prize winners will be drawn weekly using an electronic prize draw system. Draws will take place at the Promoter's head office (16 Pioneer Avenue, Tuggerah, NSW, 2259) at 10:00 AM (AEST) each Wednesday on the following dates: - Week 1: First Ten (10) valid Eligible Entrants randomly drawn – 19th March 2025 - Week 2: Eleventh to twentieth valid Eligible Entrants randomly drawn – 26th March 2025 - Week 3: Twenty-first to thirtieth valid Eligible Entrants randomly drawn – 2nd April 2025 - Week 4: Thirty-first to fortieth valid Eligible Entrants randomly drawn – 9th April 2025 - Week 5: Forty-first to fiftieth valid Eligible Entrants randomly drawn – 16th April 2025 - Week 6: Fifty-first to sixtieth valid Eligible Entrants randomly drawn – 23rd April 2025 - Week 7: Sixty-first to seventieth valid Eligible Entrants randomly drawn – 30th April 2025 If an entrant has already won a secondary prize in a previous week, they will not be eligible to win another unless they have made an additional eligible purchase in a subsequent week of the Promotional Period. Winners will be notified via email and/or phone within one business day of the draw. Their names will also be published on the Promoter's website and social media channels each Thursday of the same week. Major Prize Draw (End of Promotion) The Major Prize draw will take place at 10:00 AM (AEST) on 1st May 2025 at the Promoter’s head office. All valid Eligible Entrants, including previous secondary prize winners, will be included in the draw. The first valid Eligible Entrant randomly drawn and who confirms acceptance in accordance with these Terms and Conditions will be awarded the Major Prize ("Winner"). An independent scrutineer will oversee all draws and the announcement of winners.
Prize	There are 71 prizes to be won: Major prize; win a 4-day trip for you and a mate with Rod Pacitti (Rokkit Kit) to Vanuatu on 13th – 18th October 2025; Round-trip (economy) flights departing Sydney or Brisbane to Vanuatu; additional flights from any capital city in Australia, valued from $1,450 to $1,650 AUD, or New Zealand (Auckland, Wellington or Christchurch) to Sydney or Brisbane, valued from $1,580 to $1,616 NZD; Return airport/lodge transfers; Five nights staying in Vanuatu at Trees and Fishes Private Retreat Breakfast, lunch and dinner daily; Four-day fishing charter on Edgewater, a 32 Centre Console Sport boat (including guide, all fishing gear, lunches and non-alcoholic drinks) One $10,000 RRP AUD/NZD PENN saltwater tackle pack of PENN products (excluding certain products as determined by the Promoter)1. Total prize value: up to $32,010 AUD or $34,396 NZD Secondary prizes: Win 1 of 70 PENN saltwater tackle packs, including $1,000 RRP AUD/NZD of PENN products (excluding certain products as determined by the Promoter)2. Total prize value: up to $70,000 RRP AUD/NZD. Total value of the Prize is $102,010 AUD / $104,396 NZD. (All dollar values above are in local currency.) (If the Winner is below 18 years of age at the time of travel, his/her nominated ‘mate’ must include at least one responsible adult/guardian for such minor. If one of the ‘nominated’ mates is below 18 years of age at the time of travel, the Winner or the other nominated ‘mate’ must be a responsible adult/guardian for such minor.)
Multiple Entries	An Eligible Entrant can enter the draw to win the Prize for each Qualifying Transaction, without limit on the number of Qualifying Transactions per Eligible Entrant. For the avoidance of doubt, there will only be one Winner.
Additional Costs and Requirements	Additional spending money, additional meals, taxes, insurance, passports, visas, vaccinations, items of personal nature, in-room charges, and all other ancillary costs are not included as part of the Prize and are the Winner’s responsibility unless otherwise stated. It is the Winner’s responsibility to arrange transport to and from the departure airport of their choosing.
Travel Terms	The Winner must use the Prize within 12 months of notification of the Prize by the Promoter and its use will be subject to the discretion of Promoter and availability of its suppliers in terms of flights, accommodation and place on the charter boat. The Winner and his/her two ‘mates’ must travel on the same itinerary and must sign and accept all conditions of the Prize, including any indemnity and release form that may be required to be signed by the Promoter or its suppliers upon acceptance of the Prize. Promoter reserves the right to postponement or Prize substitution due to unforeseen travel restrictions or other circumstances beyond its reasonable control.
Publications	The winner of the Draw will be notified by email and telephone within two (2) days of the Draw. Their details, including first initial, last name, and postcode, will be published on https://pennfishing.com.au/hooked-on-vanuatu/ and https://pennfishing.com.nz/hooked-on-vanuatu/ on 2nd May 2025, within 30 days of the Draw. For Secondary Prize Draws, winners will be notified via email and/or phone within one (1) business day of each weekly draw. Their details (first initial, last name, and state) will also be published on the above websites each Thursday following the draw. In the event the winner of the Draw cannot be contacted, the Promoter will retain the Prize for two (2) weeks from the date of the Draw. If the Prize is not claimed within this time, or the winner refuses to comply with any of the Promoter’s conditions on the award of the Prize (including signing all required indemnities and releases for the Promoter or its suppliers), all rights to the Prize are forfeited. A re-draw for the unclaimed Prize will take place at 16 Pioneer Avenue, Tuggerah, NSW, 2259 at 10:00 AM (AEST) on 16th May 2025 by way of a random draw (Re-draw). An independent scrutineer will observe the Re-draw process and announcement of the winner. The winner of the Re-draw will be contacted by email and telephone within two (2) days of the Re-draw. Their details (first initial, last name, and postcode) will be published on https://pennfishing.com.au/hooked-on-vanuatu/ and https://pennfishing.com.nz/hooked-on-vanuatu/ on 17th May 2025, within 30 days of the Re-draw.
Cancellation Clause	If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of computer virus, communications network failure, bugs, tampering, unauthorised intervention, fraud, technical failure or any cause beyond the control of the Promoter, the Promoter may in its sole discretion cancel, terminate, modify or suspend the Promotion and invalidate any affected entries, or suspend or modify a prize, subject to State or Territory regulation.

UNBEATABLE VALUE

UNDENIABLE RELIABILITY

THE BEST VALUE GEAR, BATTLE TESTED FOR SALTWATER RELIABILITY

THE BEST VALUE GEAR, BATTLE TESTED FOR SALTWATER RELIABILITY

One of the most untold truths about PENN reels is the incredible value they offer all anglers.

RoKKiT KiT – Fishing Fanatic & YouTuber

“Some of my mates are using much higher end reels, but I can get two or three PENN reels for the price of their one & I’ve got every faith they’ll do the same job, no fuss at all.”

“AFTER YEARS OF PUNISHMENT, I KNOW MY PENN’S WILL JUST KEEP GOING.”

BANG FOR YOUR BUCK

Why spend your hard-earned cash on a PENN reel?

Value for money

RELIABLE

AFFORDABLE

LONG-LASTING

EASY DIY MAINTENANCE

SALTWATER READY

RECOMMENDED BY CHARTER OPERATORS AROUND THE WORLD

There’s no better test against durability than putting your reels in the hands of those who fish for a living

Vic & ZANE Levett – Ocean Hunter Sportfishing

“After years, we’ve still got the original reels from when we started with PENN, and they’re still going hard on the charter boats today”

Running a remote charter operation in Western Australia

Capt Josh Bruznzeel – On Strike Fishing Charters

“We made the move to PENN about three years ago now and I wish we did it ten years ago.”

“What I need when running a remote business is reliability and durability. I need a reel that I can rely on, and a reel I don’t need to service every three months. I need a reel with excellent waterproofing. I need a reel that I don’t need to upgrade drags before using them.”

EXPLORE BY TYPE

INCREDIBLE VALUE, BATTLE TESTED REELS FOR ANY SALTWATER APPLICATION

SPINNING

OVERHEAD

LOW PROFILE

ELECTRIC

SPINNING

OVERHEAD

LOW PROFILE

ELECTRIC

EXPLORE BY TYPE

PROVEN RODS FOR YOUR NEXT SALTWATER ADVENTURE

SPINNING

OVERHEAD

SPINNING

OVERHEAD

VALUE ISN’T MEASURED AFTER A SINGLE TIME USE

Value is earned after years of flawless performance. While we’re confident you’ll never need it, enjoy PENN’s 10-year warranty on all new reels purchased in Australia & New Zealand.

FIND A PENN RETAILER

AND GET EQUIPPED WITH OUR VALUE PACKED PRODUCTS

GET READY FOR BATTLE

RANGES

STORIES

SERVICE

PENN FISHING

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