A SIMPLE IDEA

AND AN IMPOSSIBLE DREAM

Kiwi brothers Jon and Niko turned their passion for art and topwater fishing into Malosi Studio, a world-renowned fishing brand they grew from humble roots, painstakingly handcrafting timber lures in a small spare bedroom.

After years of refining their craft, they formally launched the brand in 2020, dedicating nearly two years to reimagining their processes: digitising designs, experimenting with new materials, introducing cutting-edge technology, and building a unique production system from the ground up. With a solid foundation now in place, Malosi has evolved into a brand defined by innovation and uncompromising quality.

Supported by a handpicked team of skilled craftsmen and a robust manufacturing pipeline that preserves their meticulous standards, the brothers can now focus on their true passion: designing a new generation of lures and smart fishing products.

Their vision for the future is clear; Malosi will continue to create innovative, trustworthy, and beautifully designed products that inspire confidence in anglers and carry forward the artistry and dedication that started it all.

THE

ENDLESS

PURSUIT

This is a tale of two brothers with a passion that runs deep for saltwater fishing. Brothers who wear their hearts on their sleeves. Brothers who pour everything they have into a dream; a dream that cannot be described, only felt by those who dare to listen. This is the story of Malosi.

FEELING INSPIRED?

CHOOSE YOUR SETUP AND CHASE YOUR DREAMS

AUTHORITY REEL

SLAMMER IV REEL

SLAMMER II ROD

OCEAN ASSASSIN II ROD

SLAMMER BRAID

AUTHORITY REEL

SLAMMER IV REEL

SLAMMER II ROD

OCEAN ASSASSIN II ROD

SLAMMER BRAID

THE FOUNDERS OF

JON VA’AFUSUAGA

Prior to founding Malosi Studio, Jon spent many years as a Creative Director and Director, leading major projects and shaping global brands. His creative background and persistence helped him take the first hand-shaped timber prototypes and turn them into what they are today. Together with his brother Niko, he continues to build products that stand with the best and a brand identity that connects with anglers worldwide.

NIKO VA’AFUSUAGA

Niko is an accomplished sketch and tattoo artist, best known for his lifelike fish renderings created with nothing more than a ballpoint pen. That same eye for detail and creativity now drives Malosi. Together with his brother Jon, he co-founded Malosi Studio and has been instrumental in shaping the brand’s signature colourways and aesthetic style, now recognised by anglers around the world.

LEARN MORE ABOUT THE BROTHERS BELOW

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